1
Give a voice to customers and put them on an equal footing with businesses, for the benefit of both.
2
Help businesses build long-term relationships with their customers, beyond buying and selling.
3
Bring transparency and trust into customer-business relationships.
We are a teamWe aim high, give credit, and take ownership.
We embrace changeWe make no assumptions, and reward experimentation.
We carve our own pathWe walk tall, listen well and speak humbly.
We think bigGERWe care for each other, our customers, partners and communities.
We harness technologyto serve people and strive for a better world.
We flip ME on its headWe lead by example and assume the best of others.